PPC Specialist · No. 001
PPC Advertising
Traffic Agency. Fixed-scope work: brief, result, revisions within the task.
Scope of work
These four items make up the base scope. Related tasks are quoted separately.
- Keyword research and negative keywords
- Ads, extensions and headline A/B tests
- Goals, call tracking and end-to-end analytics
- Report on spend, CPL and leads
Process
The sequence is always the same; the size of each stage depends on the service.
- 01Brief and ad account access
- 02Launch and first tests
- 03Data-driven adjustments
- 04Weekly report
When this service is a good fit
- Launching a new offer
- Leads are too expensive though the product works
- Your contractor vanished but the ad account is still live
- You need one channel, not an “everything package”
FAQ
Do you need access to the ad account?
Yes. Without the ad account and analytics, the work comes down to advice rather than hands-on setup.
How soon will I see results?
First leads depend on demand and budget. Combinations are compared once enough data has been collected, not on day one.
Who owns the ad account?
The account stays with the client. Contractor access is revoked when the work ends.
Request
Describe your task and your request goes straight to a manager. You can also email us or use the chat in the corner of the page.